Consumer Ecological Sensitivity Barometer — Live Profiling Tool

See how French consumers think about sustainability — and try the live tool to find your archetype.

Global Eco-Score composition

The score combines four pillars — Purchasing (30%), Transport (25%), Energy (25%), Environmental Values (20%). Each slice shows positive, neutral or negative behaviours within a pillar.

Key indicators

Barometer at a glance

A quick read on the national study and the live demo behind this page.

1,103

National sample (N)

Nationwide consumer panel used to train and validate the model.

85%+

Model reliability (OOB)

Out-of-bag accuracy on the full questionnaire (random forest).

Archetypes identified

Consumer profiles identified by cluster analysis.

5–20

Live screening length

Adaptive questions in the demo; stops at 80% confidence or when you reach the limit.

Executive summary

The 4 Consumer Archetypes

Four ways consumers relate to sustainability — each with its own behaviour pattern and typical profile.

How to read the Eco-Score

The score combines four pillars — Purchasing (30%), Transport (25%), Energy (25%), Environmental Values (20%) — benchmarked against the national sample (N = 1,103).

Above average — higher than the national mean on that pillar.
Below average — lower than the national mean.
This shows relative position across profiles — not a good/bad rating.

Interactive demo

Test Your Archetype

Answer a few questions — the tool adapts as you go. It stops at 80% confidence or after 20 questions, whichever comes first.

🔒 Privacy: This is a live demo. Your answers stay in this session only — nothing is saved or stored.

Live model view

After each answer, the model updates its best guess. We stop when one archetype hits 80% confidence.